Anju and Andrew Lynn, husband-wife co-founders of Xplor, Inc., have combined their professional skillsets to create a company that occupies an interesting niche in the world of marketing.
Xplor is a marketing agency specializing in promotions, incentives, travel and meeting planning that was recognized as the 2014 Small Business of the Year by the Florida Minority Supplier Diversity Council.
“We are a one-stop-shop for all things promotion, incentive and travel,” said Anju Lynn. “There are plenty of event planning and travel incentive companies that don’t understand or create the marketing for those programs and incentives, or companies that do not offer promotions or anything besides event planning. On the other side, most promotion companies might do nothing but branded merchandise and apparel whereas we are full service in all three divisions of our company.”
Xplor prides itself on its experience with employee incentive development and its full service marketing offerings, which include everything but digital marketing. Andrew Lynn formed the company in 2010 and Anju joined him shortly thereafter. Since they joined forces, they have grown the company to eight full time employees and four part time staff.
“I’ve always been interested in entrepreneurship,” said Andrew Lynn. “I read about entrepreneurs and was always thinking of different things I could do. I started as a kid digging golf balls out of ponds or catching fish to sell as bait – you name it. As my professional career progressed working for other companies, I saw the opportunities to do things better. After helping a German company launch its U.S. presence, I realized I could do it for myself.”
“I started my own wedding planning business at 22,” said Anju Lynn. “It was good but one of the things I learned early on is that the wedding business has a bad business model because you’re not getting repeat business! I loved event management though and enjoyed working for other companies getting experience with travel incentives. Once I reached my potential at an outside company and realized I couldn’t grow any more at that company, I knew it was time to move on. Andrew had just branched out on his own so we decided to combine our two areas of expertise. Besides being husband and wife running a business together, which can be challenging at times, we have the same goals but different skills, so it works. We bring out the best in each other both professionally and personally.”